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VimpelCom Selects Pontis' Marketing Delivery Platform MDP


 
Pontis Ltd, the creator of the first real-time contextual marketing & selling platform for Communication Service Providers (CSPs), announced that its platform has been selected by VimpelCom, a leading international provider of telecommunications services operating in Russia, the Commonwealth of Independent States (CIS) and South-East Asia, to research the needs of 51 million mobile customers in Russia.
The Mobile Delivery Platform (MDP) will allow VimpelCom to track its subscribers' behavioural profiles and ever-changing customer states, and then adapt marketing offers to each customer individually.
"We have always led the market in delivering a broad range of services to our customers," said Zinaida Khohlova, Marketing Director, mass-market, Russia, VimpelCom. "With competition intensifying, we have recognized we must tighten the dialogue with our customers to be more informed about our clients' needs and provide better customer care. We are convinced the Pontis platform will allow us to improve our offering and enhance customer loyalty."
Deployed at multiple tier-1 mobile and TV operator sites around the world, the Pontis solution leverages past and real-time data about end users' behaviour and usage patterns to create personalized marketing offers. The solution allows operators to apply a comprehensive customer-based marketing strategy and enhance customer loyalty.
"We are delighted that VimpelCom has selected the Pontis MDP and are confident that our system will enhance VimpelCom's sales across its mobile core services in a cost-effective way, driving growth and increasing customer satisfaction," said Ofir Zemer, Pontis VP product. About VimpelCom The VimpelCom Group consists of telecommunications operators providing voice and data services through a range of mobile, fixed and broadband technologies. The Group includes companies operating in Russia, Kazakhstan, Ukraine, Uzbekistan, Tajikistan, Georgia and Armenia, as well as in Vietnam and Cambodia. The VimpelCom Group has licenses to operate in territories with a total population of about 340 million. The Group companies provide services under the "Beeline" brand. VimpelCom was the first Russian company to list its shares on the New York Stock Exchange ("NYSE"). VimpelCom's ADRs are listed on the NYSE under the symbol "VIP." About Pontis Pontis is the creator of the world's first Marketing Delivery Platform™ (MDP) designed to enable communication service providers to maximise the marketing relevance for each customer through the dynamic adaptation of the product offer and purchase experience.
Giving communication service providers the ability to mix and match highly relevant offers based on real time user behaviour and triggers significantly enhances all aspects of customer relationship management and has been proven to deliver double digit improvements in ARPU, accelerate service adoption and to reduce churn.
The Pontis MDP is deployed in many mobile and TV tier 1 and operators across the world. To find more about Pontis visit www.pontis.com.
Keywords: Advertising, Asia, Broadband, Cambodia, China, Communications, Consumer Electronics, Data Management, Electronics, Finance, Internet, Investing, Investment, Marketing, Mobile and Wireless, New York Stock Exchange, Pontis Ltd, Software, Stock Market, Technology, Telecommunications, Vietnam.
This article was prepared by Telecommunications Weekly editors from staff and other reports.

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