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Oberon Media Expands on Social Connectivity Strategies


Oberon Media, the world's leading multi-platform casual games company, announced that it has continued its efforts to bring social functionality features to casual games by launching connected social features in download games. This builds on the success the company has gained leveraging social features in Smartphone and online games and highlights Oberon's aggressive push to bring social connectivity to game experiences on every platform as part of their 2010 strategy.
The connected social features allow players to link to their social network through Facebook Connect, see friends who are also playing the game, suggest the game to others and share achievements as they are earned in-game. Players can take advantage of these features in City Sights: Hello Seattle and Paradise Quest, both published by I-play, Oberon Media's publishing division.
Following this initial release, Oberon will optimize a platform experience that will be rolled out to our Game Center partners and allow for creation of "premium social" games. Oberon is also working with developer partners to test our new Social SDK that further leverages this new functionality and will continue to introduce these capabilities to global developer partners in the next quarter.
"As games' connectivity to social graphs expands through APIs like Facebook Connect it becomes evident how powerful this functionality is to enhance the gaming experience." said Tony Leamer, VP of Marketing for I-play. "We believe games on all platforms and for all audiences will eventually leverage social components."
Oberon Media is at the forefront of companies deeply integrating social media and players' social graphs into game experiences on multiple platforms. I-play has previously launched several social-connected Smartphone games such as Paradise Quest and Artist Colony in addition the successful Facebook game Bubble Town: Party Planet.
"Oberon's massive footprint of users, games and platform presence represents a tremendous opportunity to leverage social graphs integration on a large scale." Ofer Leidner, co-founder and chief strategy officer at Oberon Media, commented, "This can be done through enabling a large number of existing games to become more social across many platforms or through creating games designed around the social graph from the start, but optimized for platforms outside of Facebook.com." About Oberon Media Oberon Media, the world's leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television and at retail. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, AT&T, Verizon, Yahoo!, Electronic Arts, Orange France and NHN. The Game Center combines casual game content, merchandizing and features to fulfill our partners' specific needs. Oberon Media's game publishing division, I-play, works with the industry's best and award-winning game developers to produce the top-selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.
Keywords: AT&T, Advertising, Asia, Blogging, China, Communications, Consumer Electronics, Electronic Games, Entertainment, Finance, Internet, Investing, Investment, Investment Partners, Marketing, Mobile and Wireless, Oberon Media, Social Media, Technology, Telecommunications, Television.
This article was prepared by Marketing Weekly News editors from staff and other reports.

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