Mobango has found that its Pay per Promoted Downloads
Platform (PPD) service is 5 to 20 times more effective than in traditional
promotion methods for applications. The Pay per Promoted Downloads Platform is
a bidding system allowing content owners to bid for premium visibility on
Mobango, but only pay for the downloads they receive. Since developers only pay
when they get downloads, they are able to generate new users at a fraction of
the cost of traditional Cost Per Click (CPC) or Cost Per Impression (CPM)
campaigns.
For Fabio Pezzotti, CEO of Mobango, the viral nature
of the Mobango community adds to the effectiveness: "For a developer, if
you promote on Mobango, it's not just random users downloading your app, but a
member of our community. The various social features in Mobango mean that
developers can create strong, long-term relationships with their customers,
hence the effectiveness of the Pay per Promoted Downloads Platform at
Mobango."
The Pay per Promoted Downloads Platform
(http://www.mobango.com/swarea/index.php/homedeveloper) allows developers and
content owners to geo-target their campaign by region and by handset and to
allocate a daily budget (i.e. $100 per day) for promoting a particular app or
mobile site. As developers set their maximum bids for a time period and
download (eg $0,30 per download) and Mobango provides powerful analytics to
help them understand their users the developer are in full control of their
success and can see the install base of their application grow. Mobango not
only offers PPD on a self-service basis, but also an "assisted PPD"
for brands and agencies.
The Mobango community has more than 5 million young
early adopters. With over 1.1 million pieces of content fully optimised for
over 2000 phones. Mobango offers the largest catalogue of such user-generated
content, application and games for mobile device users. In 2009 Mobango saw a
500% increase in mobile applications downloads, with downloads topped a
staggering 23 million in December. About Mobango:Mobango is the first
"Social Mobile Application Centre": its purpose is to provide mobile
consumers with an online and mobile service platform that allows them to
create, store, share, download and play every type of mobile content, and for
Brands, Publishers, Developers to generate massive distribution of their mobile
Applications. Mobango is a limited company incorporated in the UK and operates
out of its London, and Milan offices, it is backed by its founders and
managers, and received $ 8 MM venture capital financing from Doughty Hanson
Technology Ventures and Innogest SGR. For further information visit
www.mobango.com both from PC and mobile devices.
Keywords: Communications, Consumer Electronics,
Finance, Internet, Investing, Investment, Mobango, Mobile and Wireless, Social
Media, Technology, Telecommunications, Venture Capital.
This
article was prepared by Telecommunications Weekly editors from staff and other
reports
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