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Mobango Pushes the Envelope in Application Discovery


Mobango has found that its Pay per Promoted Downloads Platform (PPD) service is 5 to 20 times more effective than in traditional promotion methods for applications. The Pay per Promoted Downloads Platform is a bidding system allowing content owners to bid for premium visibility on Mobango, but only pay for the downloads they receive. Since developers only pay when they get downloads, they are able to generate new users at a fraction of the cost of traditional Cost Per Click (CPC) or Cost Per Impression (CPM) campaigns.

For Fabio Pezzotti, CEO of Mobango, the viral nature of the Mobango community adds to the effectiveness: "For a developer, if you promote on Mobango, it's not just random users downloading your app, but a member of our community. The various social features in Mobango mean that developers can create strong, long-term relationships with their customers, hence the effectiveness of the Pay per Promoted Downloads Platform at Mobango."

The Pay per Promoted Downloads Platform (http://www.mobango.com/swarea/index.php/homedeveloper) allows developers and content owners to geo-target their campaign by region and by handset and to allocate a daily budget (i.e. $100 per day) for promoting a particular app or mobile site. As developers set their maximum bids for a time period and download (eg $0,30 per download) and Mobango provides powerful analytics to help them understand their users the developer are in full control of their success and can see the install base of their application grow. Mobango not only offers PPD on a self-service basis, but also an "assisted PPD" for brands and agencies.

The Mobango community has more than 5 million young early adopters. With over 1.1 million pieces of content fully optimised for over 2000 phones. Mobango offers the largest catalogue of such user-generated content, application and games for mobile device users. In 2009 Mobango saw a 500% increase in mobile applications downloads, with downloads topped a staggering 23 million in December. About Mobango:Mobango is the first "Social Mobile Application Centre": its purpose is to provide mobile consumers with an online and mobile service platform that allows them to create, store, share, download and play every type of mobile content, and for Brands, Publishers, Developers to generate massive distribution of their mobile Applications. Mobango is a limited company incorporated in the UK and operates out of its London, and Milan offices, it is backed by its founders and managers, and received $ 8 MM venture capital financing from Doughty Hanson Technology Ventures and Innogest SGR. For further information visit www.mobango.com both from PC and mobile devices.

Keywords: Communications, Consumer Electronics, Finance, Internet, Investing, Investment, Mobango, Mobile and Wireless, Social Media, Technology, Telecommunications, Venture Capital.
 
This article was prepared by Telecommunications Weekly editors from staff and other reports

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